2019 | LONDON


'Sounds of Potential' is a unique and immersive fundraising experience to help develop a music program that will empower the mental, academic and emotional development of disadvantaged children through the powerful impact of music education.

Time & Location


About The Event

The Sounds of Potential program aims to help children from disadvantaged backgrounds to develop a broad range of abilities through the powerful impact of musical education.

Our goal is to create an inspiring, measurable and sustainable music program for underprivileged communities in the United Kingdom. This project could potentially be extended to Europe and the rest of the world. We will take example and inspiration in the Rangoonwala Foundation’s exceptional work with children in India and Pakistan, especially their art therapy program.

The Sounds of Potential Program: A New “Sound” to Social Consciousness

The Programme aims to be accessible to everyone all around the world. We chose to keep it simple, using the means at our disposal, providing musical education to disadvantaged children. The program will take into consideration all the local attributes: country, culture, religion, climate, historical traditions and social conditions.

We aim to finance musical education for around 1000 children per year. We propose small groups of 20 children, which means that 50 groups all around the world could gain access to music learning and practice.

Our Objectives

  • To offer music lessons and access to a variety of instruments to disadvantaged children
  • To teach the history of music from world renowned to local performers
  • To cultivate pride, motivation and emotional well-being

The Fundraising Gala

One of the major aspects of the project is the fundraising event. We will show how neuroscience demonstrates the impact of musical education on children’s development, health and future. Our concept will rest on immersive experiences and mystery.

A 3-hour, large-scale fundraising concert for 3,000-5,000 attendees of all ages, the fundraising gala will be held at a prestigious venue — featuring performances, keynote speeches, surprise appearances, an auction offering around 15 pieces and music-centred experiences.

The team will guide you into immersive artistic happenings and show a new way to change the world, through art, science and beauty!

Why Music?

Recent scientific research has highlighted the tremendous impact of music education on a child’s development that goes well beyond creative stimulation. Giving children access to musical practice may grant them higher learning or academic achievement, greater confidence in themselves, better emotional control and a stronger capacity to focus.

Neuroscientists also found that musical education, both learning and practicing, strengthens connections between auditory and motor regions, enhancing brain plasticity and providing greater cognitive function. Music education for children, especially those who grow up facing difficulties, is a powerful asset to ensure positive growth and academic success.

Supportive Research

  • “Anatomists today would be hard put to identify the brain of a visual artist, a writer or a mathematician - but they would recognise the brain of a professional musician without moment's hesitation.” ― Oliver Sacks, Musicophilia: Tales of Music and the Brain
  • Music education can build 21st century skills, such as: problem-solving, communication, innovative and critical thinking.
  • According to NAMM Foundation and Grunwald Associates LLC, 2015, four of the top five benefits teachers identified in the potential of music education are: better self-expression, higher confidence level, improved learning skill and self-discipline.
  • Music training in childhood “fundamentally’’ affects ‘’the nervous system” in such a way ‘’that neural changes persist in adulthood after auditory training has ceased." — The Journal of Neuroscience, 32
  • By making music together, children learn to work as a team while they each contribute to the song in their own way. At the same time, music helps children learn that together they can make something larger than the sum of its parts. – 2015 Program for Early Parent Support (PEPS)
  • Children who learn to play a musical instrument are more likely to excel in all of their studies, work better in teams, develop critical thinking and pursue further education. — Arte Music Academy
  • Music lessons taken in secondary school could have some seriously long-lasting effects on the brain. Individuals who practiced a musical instrument during their adolescence and continued practicing for at least a decade displayed better cognitive functions in older age. — Rotman Research Institute

© 2018 by Purple Emotion Ltd.