ABOUT

PURPLE EMOTION

WE CREATE EMOTIONAL EXPERIENCES ON PURPOSE

Founded in 2017, Purple Emotion, a socially-conscious and cutting-edge live events company, driven by innovation in immersive experiences and technology.

We create experiences that connect audiences with their full emotional spectrum by integrating the latest findings in neuroscientific research and cutting-edge technology, to shift their perception of reality through immersive experiences of contemporary art, theatre, and music.

Our team comprises of a global collective of artists, creatives, researchers, and enthusiasts from many backgrounds including arts, events, music, technology and film production.

WE CONNECT AUDIENCES WITH

THEIR EMOTIONAL SPECTRUM

WE WANT TO STIMULATE MINDS AND HEARTS

Our mission is to inspire humanity by exploring the depths and nuances of our thoughts and our emotions through innovative experiences of art and music, in the pursuit of greater consciousness and wellbeing.

HUMAN DECISIONS ARE NOT LOGICAL BUT IN FACT EMOTIONAL

Yet our emotions are actually cognitive states created from the gathering of information.

Steered by this fascination, we're inspired to engage the full spectrum of human emotions within our events.

This will help further define what drives us, empower better communication and empathy, and help facilitate the powerful impact that art and music can have on our wellbeing.

"An emotion happens very quickly; feelings are responses to the environment combined with our thoughts, interpretations, or inner beliefs about the situation."

— The Neuroscience of Emotions, WellBeing.Org

"The differences between emotional and non-emotional states are the kinds of inputs that are processed by a general cortical network of cognition, a network essential for conscious experiences."

— Professor Joseph LeDoux, Proceedings of the National Academy of Sciences

"Only through a comparative approach that encompasses work at the molecular, cellular, systems, and cognitive levels will we be able to comprehend what emotions do, (and) how the brain shapes their development."

— Ralph Adolphs and David L. Anderson, The Neuroscience of Emotion

OUR TEAM

With a solid background in marketing, public relations and event management, Nathalie specialised in luxury brands development upon completing her Master in Luxury Management and Marketing from the Ecole Supérieure de Gestion in Paris. She has worked for Roger Vivier in Paris and Grey Goose in London.

A passionate advocate of unconventionality in arts, she aims to weave beautiful, musical and sensorial experiences into her events, finding inspiration in the recent findings of neuroscientific research about the influence of our emotions on our rational decisions.

This led her to the creation of her own immersive events company — Purple Emotion. For years, Nathalie has been active in various charity institutions which relied on her to create beautiful innovative fundraising events.

In love with London, where she's lived for a decade, she’s worked on various artistic events, among which is the You Me Bum Bum Train in London.

CEO and Creative Director

NATHALIE ILLOUZ

In her work Eugenia Emets explores the limits of language through her poetic artistic creations and interactive electronic works. She received her MA in Fine Arts from Central Saint-Martins College of Art in 2008.

In 2010 she founded Analema Group, an arts collective that explores the link between art and science through its project, KIMA, and organises interactive and immersive performances and installations throughout the UK and Europe.

Eugenia has over 10 years of experience working with various technologies including managing and producing events using immersive technology, such as holographic projection.

Producer and Art Consultant

EVGENIA EMETS

Jeremy has more than 20 years of experience in the music industry, having produced live concerts in over 45 countries and occupied major roles in prestigious labels such as Sony Music, Columbia Records, and House Of Blues Presents.

In 2006 he founded Oleh! Records — an independent NGO based in Israel, which supports the development of both Israeli and Palestinian artists and music companies. He also created the Tune In Tel Aviv conference and showcase to bring investment and exposition to artists within and from the region.

Jeremy is also involved in 3A Productions and Viva Art, through which he has produced live concerts and festivals with world- renowned artists such as Wiz Khalifa, Fatboy Slim, the Rolling Stones and Paul McCartney.

Music Programme Producer

JEREMY HULSH

PREVIOUS WORK

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